DF Killing Us Softly & The PersuadersTo stream Killing Us Softly:https://www.kanopy.com/en/pennstate/video/216732/81561Go PSA website, Click on Academics tab.On right, click on Library and click on Databases.In Seach bar for Databases, write: KanopyIn the search bar enter: Killing Us SoftlyWhen the title comes up, choose Killing Us Softly 3, which is below the large screening window or 4 ( preferably 3, on the right hand side) & screen.To stream: The Persuaders:https://www.pbs.org/wgbh/frontline/film/showspersuaders/ (Links to an external site.)Parts A, B & C plus one reply must be included for full credit.PART A:1. Please pick several aspects* ( below) of ” Killing Us Softly” and make thoughtful comments based on your own experiences and perception, and course content.* Perception & Artificiality, Objectification, Fragmentation of the body, Femininity or Masculinity, Appearance and slimness/fitness, Cutting Girls Down to Size, Sexuality, Infantilization and Pornography, the Trivialization of Sex, Violence, Polarizing Masculinity and Femininty, Progress and activism.Think about:~How do images of women and men in advertising shape your understanding of female/male gender roles, the idealization of beauty, your own perception of beauty, how you feel about yourselves.~What sorts of messages do you feel are targeted to your demographic?~ Please comment on aspects of gender, race/ethnicity, and age. Analyze and critique how the image of women and men is used in advertising, the messages embedded in those images and how they shape our perceptions of ourselves and others.PART B:2. Find an advertising image that speaks to you regarding the above issues. The advertising image can be from any decade. Do an internet search for print advertisements. Critique and analyze the ad, discuss what caught your eye, the design of the ad,.Make sure you identify the specific form of media for example: Vogue magazine, Esquire magazine etc.,Directions for Posting Ad Images:1. You can click the “embed image” button while typing your canvas assignment. This will let you upload any images that you downloaded for this assignment.2. Copy and Paste: This method can sometimes be tedious based on your PC type, but simply copying and pasting the image can work as well.PART C:You are to comment on/ react to one or two sections/topics covered in The Persuaders. Some of the topics covered: Dr. Rapaille and luxury brands, Frank Luntz’s work, marketing techniques etc. Be specific, do not write in generalities.The class watched this film and took notes a few weeks ago, so go back to your notes and find what interests you.
