1. Conduct a quick company and competitor analysis by (1) describing the relationship between Dove and the rest of Unilever’s brands; and (2) explaining Dove’s positioning strategy relative to its competitors. 2. Please briefly describe the history of Dove’s Real Beauty Campaign. 3. Using Dove Real Beauty Sketches Campaign as one example, what do you think are important tactics to making a video go viral? 4. What should Dove do next and why?
