To what extent can different marketing strategies increase market share for fashion companies in the USA?

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Introduction Introduction — The introduction is a short and concise summary of the purpose of the report. Include: Background: Give details of the background of the subject for the report. This may include important aspects that will be discussed or any specific sources that informed the report. Reason for report: Explain why the report has been written, this may be the reasons behind the topic you have selected and a thesis statement. Literature Review Literature Review: structure The Aim This is the objective of the literature review and an explanation for why it is significant. The review should be written in relation to your chosen topic. The Body This provides critical reviews of the current literature in relation to your research question. It is likely that the literature will be grouped in some way. Areas of agreement and disagreement will be highlighted. Limitations of the existing literature can also be addressed. The Conclusion This should contain the key points and arguments in relation to the objective of the review and your research question. Methodology In this section, you will describe the actions you took to investigate and research your topic. You will state your rationale for the specific techniques you used within your research. Findings In this section. you would include all the information required to convince the reader that the conclusions and recommendations are valid/reliable. Conclusions Conclusion – this section should be free from speculation (for example; ideas for which you have presented no evidence), have no new thoughts or references introduced and contain no further discussion of points raised. Recommendations Recommendations should follow naturally from the conclusions. They should be offered in descending order of importance and may be in point form when several recommendations are being made. References The list of References is an accurate listing, in strict alphabetical order, of all the sources referred to. This must be listed in Harvard Referencing style – please refer to the Cite Them Right website for support. Appendices The Appendix/Appendices contain important data, explanatory and illustrative material not included in the text.

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