Write a paper the Importance of Branding and Brand Culture for Entrepreneurs.
Branding is one of the most powerful tools an entrepreneur can add to their marketing arsenal. While often overlooked, effective branding can ultimately serve as the added value that will entice consumers to purchase your product over another. However, branding must be used ethically and must not be used as a tool to feed consumers’ desires in an exploitative manner.
Find an example where a brand overtly exploited its consumers through branding while failing to deliver on value. How did they do so? What was the backlash they received?
Think of the luxury goods industry. People may often critique luxury branding for feeding on consumers’ desires to be seen as affluent while ignoring social welfare issues. Do you agree with this statement? Are luxury brands inherently wrong for wanting to create a heightened sense of decadence or wealth for those who can afford it?
Minimum five pages without counting title page and references, double space, APA format.
Due April 10th, Midnight EST
