Part A
“The Internet and related information technologies such as cloud services, blockchain, data analytics (“big data”), and artificial intelligence (AI), combined with web-based business models, such as platforms, are rapidly transforming the digital economy and industry (now in its fourth revolution Industry 4.0) and have raised concern about the future of the accounting profession.” (Moll and Yigitbasioglu, 2019, p. 2).
Part B
Choose any hospitality company or a Strategic Business Unit of a hospitality company; analyse your chosen company’s current situation and design, develop and outline a Balanced Scorecard (BSC) for the company or the Strategic Business Unit. Where feasible your BSC should have specific measures, targets and initiatives.
