In the article Creating Shared Value Michael Porter and Mark Kramer state the following: businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. For this assignment, choose an object from your daily life and the associated business that created that item (e.g. Dove-soap, H&M-Sweater, Apple-iPhone). Then, in 450-600 words, summarize a research brief that includes answers to the following prompts: Consider the three key ways that companies can create shared value based on the Creating Shared Value reading. Describe how the company you selected might be able to create shared value specifically. You may need to hypothesize about challenges the company might have in order to do this. Describe how the company you selected might be able to blur the line between corporate and non-profit for the product you chose. How might you redefine productivity in the value chain for the product that you chose? Consider the key factors mentioned in the readings.Show more
