What are you trying to get these target audiences to do?

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Identify and segment the target audiences for your enterprise. What are you trying to get these target audiences to do? What behavioral theories are you using to achieve your goals? Be sure to also develop a market size estimate using the TAM/SAM/SOM method Note : My Enterprise is An outpatient Mental Health Program ( www.aolatplace.com) Required Resources to be read. Its on my kindle Lee, N., & Kotler, P. (2020). Social marketing: Behavior change for social good. Sage Publishing Chapter 3-6

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