You have been requested to produce an environmental scan for an organisation of your choice. The organisation must have cross-border business relationships with an EU country.
Your analysis should contain the following:
– Some context; the organisation’s recent history, its objectives and structure, its products/services, etc.
– The relationships with an EU country must be specified and briefly explained.
– A PESTLE analysis examining how each of the elements of the external business environment has had an impact on the organisation.
– A critical examination of one element in the external business environment which you consider likely to have the greatest potential impact on the organisation in the near future.
The learning outcomes for this assignment are:
– Evaluate the broad approaches to organisation and management
– Understand the economic environment of business
– Examine the nature of economic activity in the business market
– Identify and understand the main reasons why countries benefit from engaging in international trade with each other
– Recognise the importance of the European single market for British business
