Your dissertation will be a research project that focuses on a topic of interest to you that is relevant to your degree programme and your future employment aspirations. A solid dissertation provides ample discussion opportunities in job interviews and showcases your skills as a researcher and a critical, analytical problem solver. By the end of your dissertation you should have evidence that you can • evaluate critically a business-oriented problem • collect a range of relevant data, analyse and interpret the data drawing on academic theory as appropriate • make recommendations for action that are practicable in the given context • have to ability to present information in an appropriate format.
