Amazon- will attach case study Rubric- will attach -Additional Notes Create a Strategic Planning Analysis Future Pursuits Case Overview Key- Decide core major competitors (eBay, Walmart) (technology) same 2-3 throughout the case study SWOT (external/internal) External- Industry impacting key competitors (political/legal)- pros and cons Factors- creates Threats and Opportunities (identify them) – connects to your SWOT and Porter’s 5 forces and availability of compliments. Internal analysis- VRIO – examines all the resources and capabilities and compare them to the competition. Is it valuable, rare, hard to imitate, is it organized to capture the value created by the resource? Find key or core resources and compare them to the competitors (named above) Not the whole company. *All Financial- SWOT- VRIO- and Porter’s 5 Forces must match and must have logic and flow. *2 different levels of financial analysis Accounting Profit (5 years of data) Margin increases, profits increases Shareholder Value- (Stock Price) Change in stock price over time (5 years of data) How COVID has affected the business ***Build a compelling case***
