Discussion #2 – Concept and Examples
What’s that big idea you’re thinking about launching? We’re going to write a business plan in this course and if you’re going to want
some team support, you’re going to have to share your concept with the class. Please don’t share anything too proprietary, but
remember that an idea itself is not worth anything. It’s what you do with it that counts.
Step 1 (DUE BY THURSDAY at 11:59PM):
Write and submit a one-paragraph description of the project you would like to complete.
Answer “who,” “what,” “when,” “where,” and “how” with respect to marketing objectives and strategies; forecasts; marketing and
product finances; etc. Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? What do you think the future holds for your business and your industry?
Step 2 (DUE BY MONDAY at noon):
Review the concepts of your classmates. Find a couple of concepts that are interesting to you. Write a response to at least two
different concepts and include the following:
1). What do you find most interesting about the concept?
2). What do you think will be most challenging about the concept?
3). What are two sample business plans at https://www.bplans.com/sample_business_plans.php (Links to an external site.) that you
think are most similar to the business concept? Include a link to each one.
