Think of yourself as a worker in your career field. You have been tasked with writing a proposal to another organization / business in order to secure work for the company you work for. In other words, you are pitching a project to a management other than your own. Decide which management – Mid-, Upper-, or Corporate would be most appropriate to approach. Overall organization may be helped by drawing upon the “Reporter’s Questions” – Who, What, When, Why, and How.