•Briefly discuss the importance of business environment •Mention the purpose of the assignment but not verbatim from the assignment brief. •Mention the brand from automobile you have selected for the assignment. •Give the plan for the report (how you have structured it) The content of the report •Use sub-headings •Critically evaluate the challenges of the internal and external business environments of the car brand you have selected. •Reflect on the challenges they encounter in trading across the globe •Your critical evaluation must address the selected brand SWOT, PESTLE using Porter’s five forces, value chain, including their competitive advantages from their core values and sustainability Conclusion •Sum up key issues discussed in the body of the report.
