Define the options. Should the physician allow his patient to continue to follow him on Twitter, or should he stop that patient?

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10.1 Pretend you are the HR manager in the Case from the Field. Develop a 20- to 30-minute training module for hospital personnel and physicians about the appropriate use of social media. Key to the success of such a training is the clear explanation of why appropriate use is important, so include in your pre- sentation a discussion of the facility’s social media policy or guidelines as well as the ethical principles that support this policy. Additionally, you may ask an HR healthcare manager for tips on developing a good training module.
10.2 During the question-and-answer part of the social media training, one physi- cian raised his hand. He explained that he was co-owner of a minor league base- ball team and, in that role, maintains a Twitter account to promote the team and its games. He recently learned that one of his followers on Twitter is one of his patients. The physician asked, “Should I allow him to continue following me or not?” What would you recommend this physician do? As you consider your response, review the ethical principles discussed in the chapter. The physician should be mindful of each as they apply to his situ- ation. Also helpful is for you to read Chapin and Byrne (2013). Your university li- brary should have access to that article, but if not locate the PDF report by Rubin and colleagues (1991). Chapin and Byrne recommend that healthcare professionals use an ethical decision-making model, such as the model devel- oped by Rubin and colleagues. The model was established to assist rehabil- itation counselors, but it can be applied to other disciplines. Here’s a summary of the model applied to our question:
1.Define the options. Should the physician allow his patient to continue
to follow him on Twitter, or should he stop that patient?
2.What are the facts of this situation?
3.How do the facts identified in question 2 support option 1 (allow the
patient to continue to follow the physician on Twitter)?
4.Apply the ethical standards of justice, beneficence, nonmaleficence,
and autonomy to option 1.
5.How do the facts identified in question 2 not support option 1?
6.Apply the ethical standards of justice, beneficence, nonmaleficence,
and autonomy to option 2 (stop the patient from following the physi- cian on Twitter).
7.Make and defend your decision.

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