You are part of the marketing and sales strategy group of Redbull in Switzerland. Your team has been asked to present to the Management Board a new sales and marketing strategy to tackle the increased pressure on the energy drink market. Please prepare your report to the Management Board including:
1) SWOT Analysis
2) Customer Analysis
Your report should have a clear strategy recommendation for the Management Board for the next 3 years.
Good Luck!
Grading scheme:
SWOT Analysis 30 points
Customer Analysis 20 points
Recommendation 40 points
Report structure/
Presentation 10 points
TOTAL 100 points