Prepare a thorough external and internal analysis of the company and identify the key post-covid strategic issue. Identify alternatives and recommend a strategic initiative which should address the issue. Set six-month, 2 year and five year goals based on the initiative. At least 15 academic reference !!!!!All answers will be checked carefully for plagiarism using the university system and random text string searches.
Rubric:
Introduction describes firm and makes a valid promise of information to come – 4 points
External analysis – 5 points (use framework from text)
Internal analysis (must include financial, management, marketing, and operations as per text – identify the key value chain – I also expect to see at least 4 financial ratios with analysis) 8 points
Discussion of strategic issue – 3 points
Alternatives (minimum 4) – 2 points
Recommendation and goals – 4 points
Executive summary – in 300 words or less, describe the proposed recommendation and why. – 4 points
References – 15 academic reference ( using google scholar)
Proper APA style of references – 1 point
