You are required to write an essay that looks at the evolving nature of the global hotel industry. While in the course you are asked to think about the factors which have an impact (including economic, geopolitical, demographics and socio-cultural elements, technological disruptions, changing consumer behaviours and new market players) in this essay please focus on these three aspects in the hospitality industry: 1. Choose a luxury hotel in Australia (QT Hotel / HOTEL X Brisbane) 2. Discuss one positive and one negative impact of the following: Globalisation Diversity Destination image