individual Case Write-Up 1: McDonald’s Prepare an Individual Case Write-Up on the “McDonald’s” case study. Here are a few questions for you to consider in reading the case. Please note that your case brief is not intended to be answers to these questions, but an brief reflecting your thinking about key issues in the case and recommendations for moving forward : How does McDonald’s create value for its customers? Who are they and what do they want (KSFs)? What factors in the General Environment have affected the restaurant industry since McDonald’s founding? What sort of impact have they had on competitors and McDonald’s in particular? Analyze the industry 5-forces for fast food restaurants. Do all companies in the industry face the same pressures? How do firms survive competition (KSFs)? How does organizational size impact performance in this industry? What would be the benefits for McDonald’s to grow very large? What problems might ensue with substantial growth? Based on your response above, make recommendations about changes (structure, marketing strategy, sourcing strategy, personnel, etc.) would need to occur to support this growth? Individual Case Write-Up Guidelines An individual case analysis should be roughly two to three pages in length. You should provide a brief introduction, an overview of the competitive situation (at the time of the case), and then you should identify key problems facing the organization. You will come up with two separate recommendations that will help the organization address those problems you have identified. You should justify those recommendations separately and explain how each deals with the problem(s). You should also conduct a pre-mortem where you discuss what potential issues could undermine your recommendation. Lastly, you will select what you consider to be the best recommendation and then you will discuss an implementation plan.
