Write a thesis on the customer purchase decision process in the German washing machine market.

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Words: 126
Pages: 1
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Write a thesis on the customer purchase decision process in the German washing machine market.
1. Historical introduction to market research
2. Qualitative research (focus on interviews)
a. Overview
b. Types
c. Evaluation
3. Q Methodology
4. Qualitative research (focus on surveys)
a. Overview
b. Types
c. Evaluation
5. Gamification as a part of an survey
6. Decision Trees

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