Product Just Juice is a 1L bottle that has an eye-catching logo and packaging. Just Juice Tropical ingredients contain of Fruit like apple ( 66.5%), Pineapple ( 15%), Orange ( 10%) passionfruit juice ( 1.5%), mango puree ( 7%) and Vitamin ( C ). Just Juice tropical is a refreshing taste that cleanses the palette with a sweet taste that is not overbearing. 43.8 percent fruit juice in this product and the rest is water, along with two sweeteners, colour, a modified starch and an acidity regulator. Just juice is a world-wide product that comes in different flavors and sizes like: orange juice 2L and apple juice 2.4L. Just Juice was manufactured in New Zealand and has been launched since 1982 with some imported fruits but mostly local ingredients. Packaging Just Juice Tropical is a 1L bottle with a green cap and its purple logo covering most of the bottle. It’s a see-through plastic bottle with an orange tropical beverage inside. Just Juice Tropical 1L bottle serves four cups of 250mls so it can serve up to four people. Just Juice bottles are recycled and are renewable. Juice packaging protects and preserves the tropical juice and attracts the attention of customers. Because of the bright purple logo that captures the eye of people of many ages making them willing and eager to buy it. Just juice tropical packaging strategies are to use the plastic bottles ( PET ) because using plastic bottles highlight the freshness and the colour of the tropical juice inside making people want to drink this fresh beverage. Also just Juice was produced in a new factory with Tetra Pak packaging which protected it from light, oxygen, air, dirt and moisture. Target Market This product is targeted at children, teenagers and older people. Having a big range of ages as a target market is good because not only does it increase the revenue but it also makes it a lot easier to sell to a bunch of people rather than aiming your product at just one group of people. A glass of juice is usually recommended to have while eating breakfast so aiming your target on every age group is very beneficial. Price Just juice tropical 1L at Springlands Countdown cost $3.00 for 1L NZD. Competitors to just juice tropical 1L bottles are and their prices are shown in the following table. The chosen products are tropical juices from different brands . Competitors with just juice tropical 1L Price Difference price between just juice tropical 1L Just juice tropical 1L ( my chosen one) $3.00 $0.00 Simply squeezed super tropical juice 1L $4.20 + $1.20 Keri fruit drink tropical 1L $2.00 ( on sale ) but original price $2.79 Between – $1.00 & $ 1.79 Golden circle fruit tropical juice 1L $2.00 – $1.00 Price graph Pricing strategy Just juice has used a good pricing strategy for their just juice tropical 1L beverage. Shon in the graph and table above it is shown that this product is placed in the middle of all the prices in the market. Just juices pricing strategy is “meet the competitions pricing” which means just juice prices on their products are similar to other competitors prices because it still seemed affordable in the public′s eye. This is not the case with simply squeezed juice because they set their prices the highest therefore not many people would want to buy their product because their prices are set at the very end of the market. Place Just juice tropical 1L drinks are sold to many big and world wide supermarkets like pak ‘n’ save, countdown and new world you can also buy just juice tropical at corner shops and dairies. By selling just juice at supermarkets means that it can be more reachable then just selling the product online. It is also very helpful because when you go to the supermarket usually you wanna buy a sweet but healthy beverage that could be just tropical juice. Website Just juice has a website where you can see all of the different types of juices and in different sizes. The website is eye-catching with all bright colours and has little pop up things when you put your mouse over an item. The website is easy and straightforward to figure out what product, flavour or side you are looking for. Not only does the website show just juice flavours and sizes you can get it also shows many different things that other websites don′t have like: The story on how they first became to make just juice and their timeline of their experience too. Distribution method `All of just juice drinks are produced in Auckland, New Zealand and from here it is sold to supermarkets, corner shops and dairies and then from there it is sold/ bought by the customers/us. Therefore the distribution method might be manufacturer, retailer to customer. They use this distribution method because it allows them to get prices cheaper from the retailers rather than buying it straight from the manufacturer and getting it for a higher price. Distribution Channel Promotion Just juice tropical uses above the line promotional strategies, Just juice uses Television to promote their brand by using media to advertise what they are trying to sell. Just juices Tv ads promote their fresh fruits and vegetables that they put into their beverages as they surround the just juice tropical bottle or carton around fresh fruit. It is advertised as a refreshing drink made out of fresh fruit from a tropical island. They usually prompt the juice around the beach or on a tropical island showing that when you drink this drink it is made out of fresh ingredients and it is very relaxing.
