Please provide a 1/2 page written analysis of the problem stated in the case and your suggested solution to that problem. Also please use a concept or framework from the course to support your analysis. In addition, you must attach a one-page exhibit (table, figure, diagram, etc). Make sure you integrate the exhibit into your written analysis. If you take an exhibit from the case make sure you add some value of your own to it. Examples of relevant course concepts or frameworks can include SWOT Analysis, Pestle Analysis, Porter’s five forces, etc. You may pull concepts or frameworks from topics discussed in class.
Topics discussed in class so far:
Defining Marketing and Trends
Marketing Strategy and Plans
Collecting Information and Forecasting Demand
Conducting Marketing Research
Long-term Relationships
Analyzing Consumer Market
Analyzing Business Markets
Tapping into Global Markets
