1) Financial analysis ( key ratios and stock price analysis ); 20 points
a. at least five years of data;
b. using multiple indicators for each category of ratio ( for example, using profit margin, ROA, ROE etc for profitability ratios)
c. including referent group for benchmark ( major competitor, industry average, market etc.)
d. putting all data in a table
e. provide your interpretation, conclusion/findings from the financial analysis
2) Identify strengths and weaknesses based on your analysis of the following: (10 points)
resources, capabilities, core competency
value chain activities
3) Identify strengths and weaknesses based on your analysis of the following: (10 points)
organizational culture
organizational structure
strategic leadership
