This analysis should be of a company or of a particular brand that you feel is either currently struggling or is otherwise under-performing. 1. Description of company and identification of areas where you feel that the company or brand is struggling. Please limit this assessment to 3-4 key areas. (approx. 2 pages) 2. Description of key sources of problem areas. ( approx. 1 pages) 3. Recommendations for how company or brand might address problem areas
