PART 2:Offer a one-page brief that clearly addresses what you learned about two of the following learning objectives from the two rounds of the simulation you played. Note: you will also be graded on your completion and performance on the two rounds of simulation play.Learning Objectives• Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.• Explain and apply the logic of optimization and attribution in marketing analytics.• Explain the terminology and tools of marketing analytics.• Apply the practical tools and techniques of marketing analytics.• Understand the roles of data technologies, data management systems, and data visualization in marketing.• Study and practice programming tools and structured query language.• Engage in social listening and content analysis.• Understand artificial intelligence, machine learning, and deep learning.• Run field experiments in digital environments, including A/B testing.• Understand marketing mix models.
