As an introduction to Behavioral Marketing and Advertising, you will draft a brief paper. You will
research and identify journal articles that will help you answer the following questions in your paper.
Describe what it takes to be an effective marketing/advertising executive. Are there specific
experiences, education, knowledge, and skills required for somebody in this position? What are some
standard principles that should guide a marketing/advertising?
The paper must include at least 2 references (scholarly and peer-reviewed). Be sure to clearly identify major
parts of your paper using section headings. The body of the paper must be 750-1,000 words.
This assignment must reflect current APA style, which includes, but is not limited to, using one inch margins on
all sides, 12-point Times New Roman font, consecutive page numbers in the upper right corner of the header,
a title page, and references page.
