1.
After having completed the READ and ATTEND for Unit 1, read “Company Case Dyson: Solving Customer Problems in Ways They Never Imagined” at the end of Chapter 2. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details.
Discuss Dyson’s value proposition and marketing management orientation.
Describe how Dyson differentiates and positions their product offerings.
Summarize the role of marketing research at Dyson.
Identify and describe each of the five characteristics that influence the rate of adoption using a Dyson Air Multiplier fan in your example.
