Search engine optimization
Paper details: Now that you understand what Search Engine Optimization is, and why it is important to a marketing strategy, I’d like you to conduct a search within Google and share your experience when scrolling through the results. Answer these questions:
What were the keywords you used to search?
Did the top-ranking results deliver what you were searching for?
When you clicked into the top-ranking results, did you find the content relevant and engaging?
What do you see on that page that indicates to you why they ranked so high?
