prepare a Strategy Report (3500 words excluding tables and charts) with up to 5 pages of appendices. The purpose of the report is to conduct a critical analysis of the Business Strategy for an organisation of your choice.
The report should demonstrate ability to understand, apply and evaluate the usefulness of module concepts and ideas when we are trying to evaluate organisational strategy.
The preference is to use a company from the FTSE 250.
We are encouraged to use key databases such as FAME, IBIS, Statista, Marketline and Mergent to obtain authoritative information about organisations, industries and their environments. Including Corporate Websites (Annual Reports, Investor Presentations etc).
