You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
Create a website (Wix.com offers free website building) which will include all the information of your new business.
Also create a PowerPoint presentation with your Marketing plan – 12 slides min excluding the abstract and references slides.
Your presentation must include –
Summary of your company and its services.
Analysis of your service/services.
What is the company’s Mission and Vision?
List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
How will the company differentiate its product from the competition?
Define your Target market and your Customer profile.
Develop this Marketing Plan, by using Marketing Principles learned in class,
