Proposal Section B
Your work for this assignment should not exceed 6 pages (maximum), not including the WBS appendix.
Objective: Define project end deliverables, WBS, development approach, and scope of the project.
Scope and Deliverables
Project Scope: The scope statement should describe the major activities in such a way that it will be clear if extra work is added later on. Project scope should also specify what the project will not deliver, especially when it is something that might be assumed into the project. See Publish a Project Charter.1
Structure the key deliverables and sub-deliverables in Microsoft Project or another software package. To start, take a look at the examples in the Organizing your WBS section in the CH3 WBS overview from Dynamic Scheduling with MS ProjectLinks to an external site.reading3
Project deliverables: Describe final deliverable and key intermediate deliverables, including at least two project management deliverables2. See Publish a Project Charter
A High-level WBS
You are not required to decompose into work packages, but your final WBS should be decomposed to at least three levels and should be inclusive of all the aspects of the project
Each deliverable does not need to be broken to the same level
The WBS is usually found in an appendix, with management commentary in the body of your paper
a project summary task (delivered project/solution)
useful management commentary, pointing out the key management points of the WBS
Each deliverable (or sub-deliverable) is stated as a noun, and can logically be tested and verified.
Development Approach
Recommend an approach (Mode 1 or Mode 2) to use for your project, based on the information from lectures and readings as well as any knowledge you have from past work experience.
Be sure to include the specific considerations that were important as you selected your development methodology as well as considerations you will need to keep in mind as you execute this development
Top Down Estimate
Identify the costs and benefits of your project. Provide a final cost estimate of your project. Your cost estimates should be justified, provide citations and explain how you came to your cost estimate.
We have talked about different methodologies: similar projects by others in the industry, top down estimating (like the examples in class), high-level Use Case Point estimating. You’ll want to pick one that is most logical for your project.
I want to see “McKinsey Interview” thinking. That is you should make reasonable assumptions and be clear about how you are structuring the analysis. Your assumptions should be, whenever possible, backed by a source.
Ex. Looking for a midrange ERP solution a quick internet search came up with “midrange players include WorkBook, which starts at
$19 per user, per month, and ECOUNT, which comes in at $600 per year for unlimited users. The more specialized and focused your needs are, the more you can search for stripped-down ERP, which can keep your costs lower.” 4
Risk Management
Key Risks: Risks that management would consider significant at proposal time. They should be correctly stated with your risk response type (mitigate, avoid, accept, transfer) and actual risk response. Include contingency plan when relevant.
Provide a risk management matrix which priorities risks associated with likelihood of occurrence and scale of
Since you are writing a proposal, you may include business risks (“the value won’t be achieved”), but you’ll want to keep them separate from your project risks (“my project will go over cost and/or schedule”)
You don’t want to overwhelm management with too many risks! 4 (+/-) is good.
Some things to think about:
Remember, this is a management document. Stay high-level and craft it, rather than just answer the questions.
I will be looking for the effective application of course concepts. There are many opportunities beyond those listed which could be applied. This is what will separate “outstanding” papers from “solid”
Submit without your name on
Include section A in your submission. Section B should follow section A, but should be clearly separated. This is to help the reviewer of section B, in case they need to see the details from section
Appendices do not count toward your page
1 The example in the reading is not exactly correct. All work related to your end deliverables should be included in the scope (even if marketing or someone else outside of IT) completes the work.
2 Your project deliverables include such things as: implemented system, executed training plan, final rollout recommendation (if your project is a pilot). For PM deliverables, you just want to mention the 1 – 2 most important, and why they are important.
3 In the past, some students have attempted a phase-based WBS (there is an example in the reading, and you created one in 3202). However, with a complex project like yours, you may struggle. You probably want to stay with a deliverable based WBS.
4 https://blog.capterra.com/how-much-does-erp-softwa…
This was my first proposal
Augmented Reality (AR) for Park Navigation
Sheillah Mathenge
Introduction
You make a visit to a big amusement park full of fun and expectation and instantly get surrounded by numerous claims, complex site maps, and queues. Despite having planned and read a lot about Six Flags Magic Mountain before her first visit, an amusement park in California, Sarah gets lost trying to get to the nearest washroom and later, her favorite rollercoaster ride. Instead of proper signs and well-done maps, she only gets a piece of paper with a map which is not very useful at all; therefore, she spends an hour only on transferring herself from one ride to another and gets bored. This is an experience familiar to many guests particularly at huge theme parks. Visitors fail to see important sights, spend a lot of time standing in queues, and get lost because of which their experience is not so great and as a result the park’s income decreases.
As a solution, this paper aims to develop an Augmented Reality (AR) mobile application that focuses on the navigation around the park. Guest satisfaction will be improved as the app offer real time directions, wait time to a restaurant, status of the ride and recommendation of places that may suit the guests’ taste and location. The integration of AR technology will be smooth since it will be incorporated in the park’s environment hence improving the guest satisfaction that in-turn increased expenditure on the park’s food and retail outlets.
Project Purpose
A major challenge that our theme park has is that guests experience issues of way-finding in the vast area of the park. Numerous guests get disappointed due to time loss, confusion, and a lack of timely information about the next ride’s capacity or a restaurant’s vacancy. This has adverse
effects on guest satisfaction and in turn the spending is also affected within the park. People react in such a way mostly when they are frustrated or lost and this reduces the time they spend in enjoying other products such as riding, shopping and eating, thus reducing revenue of the park.
The solution proposed is to implement an AR application in the form of a mobile application that will display the real-time data in front of the guest’s smartphone like directions, states of attractions, and waiting times as well as recommendations given according to the guest’s location and interests. With less time spent on a car or bike, guests can access useful information at their fingertips, thereby spending more time at the park hence better experiences and sales.
The improvement goals for this project are:
Reduce guest navigation time by 50% through AR-powered real-time directions.
Increase guest satisfaction by providing personalized recommendations and
reducing frustration.
iii. Boost park revenue by increasing the time guests spend shopping and dining.
Final Deliverable
The final deliverable will be an augmented reality application available on Ios and Android that will be an app on its own but will also complement the layout of the park. The app will features outline below
1) Real-timeARnavigation:Peopleareabletoseeoverlaiddirectionstoanyotherpark location if for instance they aim the phone at the surrounding environment.
2) Liveupdatesonwaittimesandridestatuses:
how guests will be updated on new situations including: new ride wait times, ongoing operational information and restaurant seating details.
3) Personalizedsuggestions:Theguests’preferences,location,andactivityhistorywill be used to recommend optimal rides, restaurants or shows.
4) Integrationwithguestaccounts:customerscansignintotheirparkaccountstoget their itineraries, restaurant reservations and favorite attraction statuses.
In doing so, this solution will meet the specified objectives to engender the evolution of the current tools available to park visitors. The AR application will optimize the guest experience, improve satisfaction as well as make guests spend more time interacting with the park’s entertainment and shopping attractions.
Alignment with Firm’s Strategy
Overall objectives of this project are well in line with the overall mission of the park, which is to deliver the best guest experience while minimizing the operational cost. On the basis of the park’s strategic plan, one of the area targets is to increase customer satisfaction with the help of application of innovative technologies affecting the guests. This project will directly address this objective by providing a modern solution to a generic problem, where by employing AR to help the guest get a better perspective and make decisions while within the park.
They include the customer’s engagement point of view that the AR app will be useful in enhancing increased revenues for the park. This will cut down considerably the time taken in circulation and provide up-to-date information about whatever is worth a visit or a meal; and since guests will be spending more of their time engaged in revenue-generating activities such as dining and shopping.
Win Themes
1. Improved Guest Satisfaction
– Feature: The application has the use of augmented reality for real time navigation and thus guides the guest on the variety of possible ways to get from one point of the park to another.
-Benefit: It will also enable the guests to move around the park with ease and hence be happy and lessen their increments of frustration.
– Proof: We have discovered that by implementing AR navigation the amount of confusion and lost time for users can be halved and I believe that increasing guest satisfaction and improving the satisfaction ratings in different similar conditions is achievable.
2. Increased Sale in Retail and Dining Lights
· Feature: It offers recommendations and sends notifications on restaurants, and vice versa guests can observe restaurant wait times and stores around them.
· Benefit: By giving guests timely information regarding what needs to be done at a particular time of a day, there are high chances that people will visit the restaurants and shops to spend their money.
· Proof: Research with one of the leading theme parks revealed that the
recommender system can cause an uplift of 20% in food and retail sales.
3. Total Compatibility with Other Systems
– Feature: Extend the overall park’s ride management and guest profiles for real-time wait/availability and guest reported preferences in the new dedicated app for AR support.
– Benefit: The integration also guarantees the guests the best experience from the hotel since they get information throughout from the hotel without interference or delays.
– Proof: For other large scale facilities, our team has implemented similar integrations with a focus of keeping disruptions to as low as possible, and keeping patron satisfaction high.
Project Sponsor
The best person to sponsor this project is the COO since this project directly falls under the operations of the park and customer satisfaction of clients. Reporting directly to the chief executive officer, the chief operating officer is charged with managing the park while at the same time making sure that guests have a great time. Through supporting this project, the COO will lead the strategy of the park forward, and place emphasis on the customer relations, and organizational effectiveness.
Context Diagram
