Marketing Communications Job essay-Develop a press release for the upcoming space rocket launch from Etlaq Spaceport

Words: 430
Pages: 2
Subject: Business

Etlaq Spaceport is preparing to launch an experimental space rocket in less than 24 hours, and the mission is called “Duqm-1”. The launch is driven by National Aerospace Services Company (NASCOM) in close coordination with the Civil Aviation Authority (CAA), Ministry of Transportation, Communications, and IT (MTCIT), the National Space Program, and institutional stakeholders. Omantel is an investor in Etlaq Spaceport.

Your task is to create a press release that captures the strategic significance of this moment and our vision for the future of the space sector. The press release should assume that the launch is successful as the Marketing team would theoretically publish it globally directly after the event in a real-world scenario.

The details of the launch vehicle have been published by MTCIT in their Instagram page. There has been an increasing number of media publications about the launch, with varying degrees of accuracy. You may leverage all publicly available information about Etlaq and NASCOM in preparing your draft.

Assignment Details:

– Task: Develop a press release for the upcoming space rocket launch from Etlaq Spaceport
– Required Languages: English and Arabic
– Required Length: 250-500 words for each language

Minimum necessary details in the PR draft:

– Assume the launch is successful in past-tense
– Include a compelling, fictional quote from the CEO (refer to them as “CEO” in your submission)
– Articulate the strategic importance of this rocket launch
– Outline Etlaq’s future ambitions in the spaceport industry
– Express gratitude to everyone who contributed to the launch

Submission Guidelines:

– Deliver two versions: English and Arabic
– Press release length: 250-500 words per language
– Send as a Word document
– Images are not required

Evaluation Criteria:

– Creativity and strategic narrative
– Linguistic precision and cultural sensitivity
– Clarity of communication
– Research and intelligence capabilities
– Ability to meet tight deadlines
– Note: the use of Generative AI is permissible, however, the draft will be judged on its ability to deliver a localized message that considers the recent events, and its professionalism according to global media benchmarks in the space industry

This assignment simulates the dynamic, fast-paced environment of Etlaq Spaceport. We value professionals who can deliver high-quality work under time constraints.

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