Case Study:
Reinventing the Macy’s Company by Repositioning the Omnichannel Marketing Strategy of the BRAND! Be specific when using marketing examples & omnichannel strategies to support your conclusion and implementation!
Explain using logic and reasoning in a comprehensive Marketing Strategy how the Chief Marketing Officer and CEO will return the company to profitability.
Include a SWOT analysis Strengths, Weaknesses, Opportunities and Threats in your strategy and Omnichannel Marketing Analysis Summary Report.