Case studies depict actual situations faced by managers in dynamic industries. A case analyst acts as a consultant. You offer marketing/business expertise and objectivity. Your challenge is to assess the market environment and design appropriate strategic responses. Answer in-depth Customer Value Funnel questions #3 and #4 in the textbook-Superior Customer Value). Apply ALL of the macro and organizational factors. You are permitted to make reasonable inferences or assumptions if these factors were not expressly addressed in the case – note, as such. And, though not required, you may cite outside sources if used. Address ALL parts/sub-questions for the assigned
Questions:
#3 Explain how the focal organization (level III) creates value for its customers. What strategic changes are required to deliver outstanding value to its customers?
#4 Do customers (level IV) perceive value as unsatisfactory, satisfactory or superior? Why? Which attributes do customers value that are not receiving adequate attention from the organization?
references
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics IN1673
Weinstein, A. (2019). Superior customer value: Finding and keeping customers in the now economy. Routledge.
