Write a research report on how transformational leadership affects employee motivation and organisational performance.pick one of the question below and write a essay for sip and grind coffee. This is a group project.
Strategic Marketing Plan: Business Design, Value Proposition and Positioning Commercial
Business Summary: Based on the needs in the marketplace that you uncovered in your situational and segmentation analyses and the target market you selected, develop a dining concept. Describe the business. This section should include the following:
– Mission and Objectives: What do we want to accomplish and how will we accomplish it?
– Competitive Advantage: What makes us stand out from our competition?
– Value Proposition and Positioning Commercial: Your team will develop a value proposition that connects your business concept to the target market’s needs, submitted as a written summary (3-4 pages), and create a 30-second video commercial intended to communicate the positioning for your offering. Please include references if applicable.
Tools: Value map, Value Proposition Canvas https://www.decisionlink.com/blog/a-deep-dive-into-the-customer-value-proposition-map-understanding-the-canvasLinks to an external site.
Purpose: develop a dining concept that meets a need in the marketplace and has a sustainable competitive advantage over other offerings.
used the link: https://www.strategyzer.com/library/the-value-proposition-canvas
