Individual Case Report
Reading the case – (88rising Asian Rap Rocks the World) (the case file I will upload to below page)and write case report to answer the
questions.
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You may use bullet points.
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1-2 pages for each question.
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Quality is more important than
quantity.
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1.5 line spacing, 12 font size,
cite references
Case : 88rising: Asian Rap Rocks the
World
Case questions:
1. Who are the target consumers of 88Rising? How do they differ from the mainstream music consumers?
2. Compared to large music label companies, what were 88Rising’s advantages to attract those target consumers? What were 88Rising’s disadvantages?
3. Large label companies often only build artists’ brand names. Why do you think it is equally important that 88Rising build its “88Rising” brand name and build artists’ brand names?
4. How should 88Rising grow its business in the future? If there are a few ways to go, please rank them by priority.
(the case file(Case – 88rising Asian Rap Rocks the World) I will upload to below page),plz read this case first and use the content of this case reading to write case report
