What is the difference between a mission statement and a positioning statement?
Breaking down the trajectory for a company’s future:
According to your perceptions and understanding of Google, LLC (Google):
Without looking it up, how would you define Google’s Vision?
Without looking it up, construct a Mission Statement for Google
After completing both of these tasks, go to Google’s web site and compare its corporate Vision and Mission Statements to yours.
How did they compare?
Part 2
Market positioning and social mission:
eBay, Inc. has modeled worldofgood.com after early green marketplaces, positioning its activities in an environmentally friendly niche.
Visit the website, describe its social mission, and describe how this fits into eBay’s broader corporate mission.
