Compare and contrast the buying behavior similarities and differences of the interview responses among the generations.

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Pages: 1

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Many of us are members of a community with mixed generations. In your textbook, review pp. 216-218, and prepare a response to the following questions:
Identify the generation to which you belong, and include this in your introduction:
The Greatest Generation (born 1901–1927)
The Silent Generation (born 1928–1945)
Baby Boomers (born 1946–1964)
Generation X (born 1965–1980)
Millennials (born 1981–1995)
Generation Z (born 1996–2010)
Generation Alpha (born 2011–2025)
Ask at least 3-5 members of your family, friends, or community from different generations about their buying behaviors. (In general, there are no specific questions but questions that will evoke their buying patterns and store environments preferred.)
Compare and contrast the buying behavior similarities and differences of the interview responses among the generations.
Include the responses you received about the type of store environments that are most and least preferred.
Evaluation
This assignment will be graded using the M3 Short Paper Rubric. Please review this rubric prior to beginning your work. All short paper assignments combined are worth 25% of your final course grade.
Requirements
Be between 500-750 words, and use headings and subheadings using the assignment questions as a guideline.
Do not include abstracts, bullets, headings and subheadings, cover and reference pages, and charts and graphs in your word count.
On your cover page, add the word count.
Supported by at least 1 reference other than the textbook.
Cite using the latest version of APA style. Justify your analysis by including in-text citations and your references as applicable.
Does not use blogs nor pedias, etc.

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