Consider the information that you have learned in this module and connect it to our discussion.
Part I: Initial Post
Based on Chapter 10 and Exhibit 10.1, what microcultures do you belong to, and how does it influence your consumer buying behavior? Provide an example.
Overall, were you, at one point, part of a subculture that you no longer follow? Alternatively, if you have remained part of a subculture, what has encouraged you to stay?
Part II: Connect with Classmates
Note: You must first submit your post in order to see and engage with your classmates’ posts.
Meaningfully engage with classmates’ posts to move the conversation forward. Share insights about what they posted, ask follow-up questions, share experiences, etc.
Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ PerspectivesLinks to an external site. (Cavazos-Arroyo & Máynez-Guaderrama, 2022)
Moral, Wasteful, Frugal, or Thrifty? Identifying Consumer Identities to Understand and Manage Pro-Environmental BehaviorLinks to an external site. (Gatersleben, Cherry, Watkins, & Murtagh, 2019)
Beyond Bricks and Mortar: The Psychology of Retail Store Design (Crain’s Detroit Business, 2014) [YouTube, 2:03]
