Your task is to design a codebook in SPSS and fill in the values for 380 respondents (you may make these up, if you wish).
Ensure you perform univariate statistics: frequencies, descriptive tables AND univariate graphs of reasonable choice. Ensure you perform bivariate statistics: cross-tables with each chi-square, compare means table with a t-test AND bi-variate graph. Write everything up in one Results &
Analysis chapter including the tables and graphs previously mentioned, just as you would do for a report. Remember to not only state the results, but also justify your choices (e.g. for cross-tables) and interpret the results correctly in view of the literature review. Make sure to include the codebook, the tables, and the graphs including the expected analysis in your document.
The chapter must display the data that was collected, providing commentary on initial findings, then provide evidence of data analysis with interpretation (not speculation) on new findings and their implications. The theory of literature review should be used wherever relevant to highlights what could support the findings. You should also provide some comment on the validity and significance of each result. A clear link of secondary and primary results should be provided. (Example: overall the findings should show that international tourists value Venice more than the Italians)
Important to know about Analysis and Results chapter: Results are an objective reflection of analysed data and should not represent speculations of the author
• Findings should address the original issues for investigation
• Critical reflection to the findings and its (possible) limitations is given
• Author should give the impression that (s)he fully understands the nature and relative importance of the findings
• Appropriate figures, tables, illustrations, quotes etc. are used as an illustration of the text Analysis
• The results should be presented on an aggregate level: meaning results should not be presented per question form questionnaire
or interview question but should be presented at the level of concepts in the conceptual model or research questions
• The presented results are linked and compared to theoretical concepts
• Where applicable, comparison with earlier research (presented in the literature review) is given Referencing:
• References according to the given guidelines (APA Final chapter conclusions & recommendations
This chapter must draw together the various elements of the research and demonstrate the value and relevance of the research. New data should be compared with what was already known and conclusions drawn out. This chapter should also include: Limitations/Evaluation of the research (unless they were stated earlier), contribution of the research, specific recommendations for industry and further research
Once data has been analyzed and interpreted, the final step in the research process is to write down the main conclusions and recommendations for practice, as well as for further research. Taking the tasks before into consideration, write a Conclusions & Recommendations chapter in which you underline how your findings reply to the research aims, problem statement, and research objectives. Include an evaluation of your own research, highlighting how your research adds to knowledge. Please ensure that you also evaluate the contribution of your research inputs to the SDGs that you selected in Assignment 2. Even in cases where your research contribution contradicts or negate one or multiple of the selected SDGs, please reflect in-depth on the reasons for the given situation. On the basis of your conclusions, also write down recommendations for practice and recommendations for further research, making sure that the recommendations follow the SMART criteria.
Important to know about Conclusions and Recommendations Conclusions:
• Conclusions provide an answer to the research questions
• Conclusions provide an answer to the problem statement
• Conclusions are based on the results presented in the previous chapter
• Contribution of research is clearly presented, limitations / evaluation of research as well
• Conclusions do NOT provide new results/information Recommendations
• Recommendations are based the results from analysed data and conclusions
• Recommendations are creative, adequate, realistic and practical
• Recommendations are sustainable: a long term impact
• Recommendations for further research Referencing:
• References according to the given guidelines (APA referencing)
