Answer the questions below
1. Websites constitute an essential element of a brand’s image. Access the websites of the following brands to get a feel for the image each brand tries to project.
http://www.sonicdrivein.com/
http://www.skechers.com/
https://www.covergirl.com/
http://www.maxwellhousecoffee.com/
View each video and response to the prompt.
Prompt:
Compare the brand image on the company website with the image portrayed in each commercial. Is the image projected on the website for each brand consistent with the YouTube advertisement and the image portrayed in the other advertisement for the brand?
Discuss the message portrayed for each brand–how are they similar or different?
2. A leading consulting firm that has been a leader in extending marketing knowledge and in the area of brand development is the Boston Consulting Group. Other companies that have actively been involved in brand development include Lexicon Branding and Corporate Branding.
Access each of the following websites.
Describe the services provided by each firm.
https://www.bcg.com/
3.
1. Look through your cabinets or conduct an internet search and locate three packages that you believe are effective.
2. Descibe why they are effective.
3. Choose three labels that are effective at capturing attention.
4. What are the attention-getting aspects of each label?
4.
Identify five differnet brands for which you have a high level of brand loyalty.
Describe your level of loyalty and discuss why you are loyal.
Explain how brand equity impacts your loyalty for each brand.
