Please read the instructions (also in slides, which includes some context) and read the case.
Objective:
to connect a real-world issue (marketing toilets) and marketing theory (consumer adoption of new products)
Question: “Do you think that TOTO’s management can use the same marketing approach in rural India as it uses in Japan? Why or why not? Write an analytical essay in which you will critically evaluate these two markets and develop specific marketing recommendations that TOTO Ltd could pursue to market its toilets in rural India. Hint: incorporate theory of consumer adopti. on of new products and think like a marketer.”
Content Expectations
Length: 2 pages, with 1″ margins on all sides, in a 12-point Times New Roman font, and submitted as a docx file
Provide informative content: rely on the case and conduct research if needed
Use supportive evidence (document data sources if you do research
Use logical arguments: demonstrate analytical thinking and think like a marketer
IMPORTANT: Expectations of Organization (see syllabus page 5)
Develope paragraphs that start with a strong topic sentence
Stay focused
Provide appropriate formatting (if you conduct research, do in-text citation in your preferred style and provide list of references on page 3)
Expectations of Conventions of Language
Use specific and concrete words
Avoid repetitions
Observe conventions of grammar, spelling and punctuation
