The paper should address the issues raised in the case, clearly identify the problems to be studied, determine, and apply the necessary business analytics tools.
A case report will be prepared to explain the decision-making problem at hand and the approach taken to address the situation, presenting their analysis and recommendations. Specifically, you should focus on the following two questions.
**What misalignment(s) caused channel conflict between manufacturers and dealers in automotive industry? How was the conflict reflected in the attitudes of GM and its dealers toward the CDK Digital Marketing program?
**How would you characterize CDK Digital’s core competencies as of 2011?
The Case requirements are presented below:
Final write up should 2-4 pages. You do not need to add a lot of rewrite of the case details or additional prose. You can assume the professor has read the case and knows the basics. It is sufficient to list the question and provide a multi-paragraph answer. Then list the next question and provide a multi-paragraph answer.
