Discuss the performance of the chosen firm as measured through non-financial indicators. You are expected to carry out an organisational analysis on a multinational company of your choice (COCA COLA). While we do not limit the choice of your company to any sector or country, we encourage you to choose an organisation for which you are confident you will have access to enough data to complete the assessment. Tutors will be available to discuss with you, during the tutorials as part of formative tasks, your selection. Use the databases mentioned in the module to acquire information about the chosen company. The organisational report should consist of the sections below. The word count is a recommendation, but we encourage you to follow it as much as possible. The word count excludes tables, graphs and figures and the mandatory appendix. Introduction. Introduce the company of your choice, its activities, organisational structure and industry. [400 words] Financial performance. Present the main financial performance indicators of the chosen firm. Show in your submission how you calculate them but calculations are part of the Appendix. Use this section to only explain the relevance of the financial measure – be critical. [300 words] Competitive position. Considering the main characteristics of the industry of the chosen company, as well as its performance when compared against competitors, present an assessment of the relative position of the chosen firm. You are required to do a Porter’s 5 forces analysis that needs to be shown in the appendix. You are required to however reference the 5 Forces while discussing this section. Do not expand on the 5 forces in this section, rather do this in the Appendix. [500 words] Non-financial performance. Considering relevant sources of information discuss the performance of the chosen firm as measured through non-financial indicators. Consider for example ESG aspects, the achievements of social objectives and the satisfaction of different stakeholders (customers, employees, local communities,…). [800 words] Conclusion. Provide an overall assessment of the performance of the organisation. Identify trends and patterns developing over time and recommend actions to consolidate or strengthen the effectiveness of the organisation. [500 words] Mandatory Appendix: 1. Screenshot of the balance sheet obtained from the databases such as Orbis 2. Calculations of the financial measures including the formulae used 3. Porter’s 5 forces 4. ESG Scores – screenshot from relevant databases such as Eikon 5. Other data you are using in your work needs to be screenshotted – for example, customer reviews, employee reviews 6. SWOT Analysis based on all the measures you have performed. This is going to be used in your work to make the recommendations in the final section of your report
