Describe the data preparation phase of the case company’s knowledge discovery process.

Words: 835
Pages: 4
Subject: IT management


Data preparation is a fundamental step in the knowledge discovery process. It involves collecting, cleaning, and transforming raw data into a structured format suitable for analysis and visualization. This essay focuses on the data preparation phase of a case company and the development of an ETL pipeline to support data visualization objectives. The case company, referred to as “Company X,” aims to enhance its decision-making capabilities through improved data visualization.

Data Preparation Phase

Data preparation encompasses several key steps:

Data Collection: Company X collects data from various sources, including internal databases, external APIs, and spreadsheets (Johnson, 2019). The data is diverse, ranging from customer demographics to sales transactions. Data collection occurred from 2017 to 2021.

Data Cleaning: The collected data is often noisy and contains missing values (Johnson, 2019). Data cleaning involves identifying and rectifying issues such as duplicate records, outliers, and inconsistencies. For instance, in 2019, a duplicate entry for a major customer was identified and removed.

Data Integration: Data from different sources need to be integrated to form a unified dataset (Smith, 2021). This requires aligning data formats and resolving discrepancies. In 2020, Company X integrated customer data from its CRM system with sales data from its ERP system.

Data Transformation: To enable effective data visualization, data needs to be transformed into a format suitable for analysis (Smith, 2021). This includes aggregating data, creating calculated fields, and applying normalization techniques. In 2018, transactional data was aggregated to create monthly sales summaries.

Handling Missing Data: Missing data is a common issue (Johnson, 2019). Various techniques like imputation or exclusion are used depending on the nature and significance of missing data. In 2017, missing customer contact information was imputed using publicly available data.

Data Quality Assurance: Ensuring data quality is an ongoing process (Smith, 2021). Regular audits and checks are conducted to identify and rectify data quality issues. In 2021, automated scripts were introduced to perform weekly data quality checks.

Designing the ETL Pipeline

The ETL pipeline is crucial for supporting data visualization objectives. It must be designed to efficiently handle the data preparation steps outlined above.

Extract: In the extraction phase, data is collected from multiple sources (Brown, 2017). Company X uses a combination of SQL queries, REST APIs, and batch processing to extract data. For example, sales data is extracted nightly from the ERP system, and customer data is pulled from the CRM system.

Transform: Transformation involves cleaning, integrating, and structuring data (Anderson, 2018). Company X utilizes Python and libraries like Pandas for these tasks. Custom transformation scripts are created to handle specific data requirements. For instance, Python scripts were developed in 2019 to clean and integrate customer data.

Load: Once data is transformed, it is loaded into a data warehouse for further analysis and visualization (Brown, 2017). Company X uses Amazon Redshift for its data warehousing needs. Data is loaded incrementally to ensure real-time or near-real-time availability for visualization.

Rationale Behind Design Choices

The design choices for Company X’s ETL pipeline align with their objectives for effective data visualization:

Choice of Tools: Python and Pandas were chosen for transformation due to their flexibility and extensive libraries for data manipulation (Anderson, 2018). Amazon Redshift was selected for data warehousing because of its scalability and integration capabilities.

Incremental Loading: Incremental loading ensures that the most up-to-date data is available for visualization (Brown, 2017). This choice enables near-real-time insights, which is crucial for timely decision-making.

Custom Scripts: Custom transformation scripts were developed to handle the unique data requirements of Company X (Smith, 2021). This customization ensures that data is prepared in a way that maximizes its utility for visualization.

Data Quality Checks: Automated data quality checks were introduced to maintain data integrity (Johnson, 2019). This proactive approach minimizes the chances of flawed visualizations due to data issues.


Data preparation is a critical phase in the knowledge discovery process, laying the foundation for effective data visualization. Company X’s approach to data preparation involves data collection, cleaning, integration, transformation, and quality assurance. The ETL pipeline, designed to support these processes, plays a pivotal role in achieving the organization’s data visualization objectives. The choices made in tool selection, incremental loading, custom scripting, and data quality checks reflect a commitment to enhancing decision-making through data-driven insights. As the volume and complexity of data continue to grow, an effective data preparation process remains essential for informed decision-making.


Anderson, B. (2018). ETL Pipeline Design Patterns. Big Data Quarterly, 4(1), 34-48.

Brown, C. (2017). Data Warehousing in the Cloud: A Comparative Analysis. Cloud Computing Research, 12(4), 89-102.

Johnson, A. (2019). Best Practices in Data Cleaning. Journal of Data Engineering, 7(2), 67-82.

Smith, J. (2021). Data Preparation for Analytics. Data Science Journal, 15(3), 123-145.

Let Us write for you! We offer custom paper writing services Order Now.


Criminology Order #: 564575

“ This is exactly what I needed . Thank you so much.”

Joanna David.

Communications and Media Order #: 564566
"Great job, completed quicker than expected. Thank you very much!"

Peggy Smith.

Art Order #: 563708
Thanks a million to the great team.

Harrison James.

"Very efficient definitely recommend this site for help getting your assignments to help"

Hannah Seven