Marketers strive for brand loyalty but it is not an easy task to achieve. Compare these two approaches attempting to convey that their customers are brand loyal. Using knowledge gained from our learning this week, which do you feel is strategically more effective and why? What do you think would be a better approach to creating brand loyalty in the car market? Find an example to add to our discussion.
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https://www.youtube.com/watch?v=z0aXK2SAw7Y
