For the final project, you will develop an integrated marketing communications plan based on the SNHU Pet Supply case study. You will convey how you will create a cohesive marketing message and how you will communicate that message across three to five marketing channels as well as your strategy for communicating the message internally. Your integrated marketing campaign will also include strategies and tactics for marketing, and you will discuss what key performance indicators (KPIs) will be helpful to measure the success of your campaign.
Prompt
For this milestone, submit a draft of the Key Performance Indicators section of the final project. Specifically, the following critical elements must be addressed:
Key Performance Indicators
Identify specific key performance indicators that you will use for determining the campaign’s success within each marketing channel recommended, and explain your choices.
Discuss how the identified key performance indicators will measure success of the campaign based on information from the target market analysis.
Develop a long-term strategy for communicating the performance of the marketing campaign to key stakeholders based on key performance indicators.
What to Submit
Your milestone should be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Use at least three sources, which should be cited according to APA style.
