In preparation:
Find examples of situations where social media word-of-mouth has negatively affected an organization’s reputation and select one example to research using at least three resources.
Search the Capella library databases, for example Business Source Complete, with the phrase “social media crisis.”
Slide Presentation
In your slide presentation:
Organize and display the research information into 10–12 professionally designed slides, using PowerPoint, Google Slides, or Prezi, with headlines, images, limited words, and speaker’s notes.
Provide a written narrative on each slide using either speaker’s notes or short paragraphs/bulleted text on each slide.
Slides 1–3. Analyze a communication process between consumers and the company or organization. Summarize the events of the case: who, what, where, when, and how did the social media crisis impact the organizations
Slides 4–5.
Analyze the power of social media as a channel for spreading information.
Summarize evidence of the effect social media had on the organization in this case and evaluate its influences. Include how powerful social media was in spreading word about the incident or issue.
Slides 5–7: Analyze examples of good and poor netiquette concerning the issue. Quote social media comments connected to this case and evaluate how well they adhere to good netiquette. Did negative online comments escalate the situation, for example? Evaluate the ethical considerations of social media responses.
Slides 8–9: Evaluate the ethical integrity of organizational responses to social media. Summarize response steps taken by the organization to mitigate the negative flow of information in this case, and the ethical integrity of the responses. Provide suggestions as to what could have been done differently to achieve a more positive outcome.
Slides 10–11: Conclusion. Evaluate whether consumers are more empowered due to the rise of social media. Explain lessons that can be learned from this case. Describe how these lessons compare to your overall understanding of consumer empowerment through social media.
Slide 12: References
