Evaluate and synthesize contemporary theory, practices and research findings from applied economics and analytical methods to support planning and decision-making in aviation businesses.

Module Learning Outcomes Assessed:

1. Evaluate and synthesise contemporary theory, practices and research findings from applied economics
and analytical methods to support planning and decision-making in aviation businesses.

2. Identify and analyse behavioural data to enhance product and service offerings for revenue optimisation
and customer satisfaction.

3. Select and effectively deploy the relevant analytical models and software for business planning and
decision-making.

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