Business Analysis (15 pts). BCG Matrix on IWC TOP GUN
A BCG matrix is a model used to analyze a business’s products to aid with long-term strategic planning. The matrix helps companies identify new growth opportunities and decide how they should invest in the future.
1. Identify what are the type of products.
2. What are the products considered Stars quadrant and why are these products with the
best market share?
3. What are the products considered Cash Cows quadrant and why are these products the
market leader that generates most cash?
4. What are the products considered Dogs quadrant and why are these products with the lowest market share and low growth rates?
5. What are the products considered Question marks, and why are these products with the highest growth prospects?
6. What’s the geographical growth prospect?
7. Are they using product-based marketing or customer-based marketing?
Financial Analysis: Open the balance sheet and income statement of IWC Schaffhausen. What’s the financial statement of the company?
Is IWC Schaffhausen investing in R&D?
Conclusion
Summarize your experience during this visit and the lessons learned and how this visit improved your understanding of the watched industry.
A BCG matrix is a model used to analyze a business’s products to aid with long-term strategic planning. The matrix helps companies identify new growth opportunities and decide how they should invest in the future.
1. Identify what are the type of products.
2. What are the products considered Stars quadrant and why are these products with the
best market share?
3. What are the products considered Cash Cows quadrant and why are these products the
market leader that generates most cash?
4. What are the products considered Dogs quadrant and why are these products with the lowest market share and low growth rates?
5. What are the products considered Question marks, and why are these products with the highest growth prospects?
6. What’s the geographical growth prospect?
7. Are they using product-based marketing or customer-based marketing?
Financial Analysis: Open the balance sheet and income statement of IWC Schaffhausen. What’s the financial statement of the company?
Is IWC Schaffhausen investing in R&D?
Conclusion
Summarize your experience during this visit and the lessons learned and how this visit improved your understanding of the watched industry.