Analyze how promotional messages communicate the marketing strategy to targeted audiences.

Module 5 Learning Topics:
Discuss the promotion component of the 4 P’s.
Discuss a purchase decision process.
Analyze how promotional messages communicate the marketing strategy to targeted audiences.
Apply marketing concepts to purchase decision-making.
Construct an integrated marketing program that delivers superior results related to Promotion.
Discuss how to measure the impact of an overall marketing strategy.Upon successful completion of this module, you will be able to:

Assignment: Write a 2 page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned in this module. The brief should focus on constructing an integrated marketing program that delivers superior results – Promotion.

The item is the T-4 Air hair dryer sold for $349.